In terms of the total area of vineyards, Bulgaria ranks in the top ten in the world: grapes for industrial production are grown on an area of 100 thousand hectares, and 60 thousand hectares are for private use. In 2000, Bulgaria adopted a classification of wines based on the territorial principle and in accordance with EU regulations.

Winemaking has been known in Bulgaria since Thracian times, as evidenced by archaeological finds. Thracian wine was known in ancient Greece and in ancient Rome. The development of winemaking was facilitated by the country's proximity to Byzantium, whose cultural tradition was associated with the use of wine, and the subsequent adoption of Christianity by Bulgarians, since wine is part of the communion rite. Monasteries have contributed to the production of wines. Under their influence, future secular winemakers built the very first wine cellars in Preslav, Plisk and Tarnovo.

In order to promote Bulgarian wines, producers organize tastings and wine tours for tourists, combined with holidays on the seashore or cruises along the Danube. In the Kailaka Park in Pleven there is a Wine Museum – the result of cooperation between Bulgarian and French architects, designers and oenologists.